Cold email templates for agencies

Email 1: the observation

Subject: question about {{company|your}} [EDIT: channel, e.g. Google Ads]

Hi {{first_name|there}},

[EDIT: one specific thing you noticed about their business, e.g. "Your pricing page loads in 6 seconds on mobile, and most of your traffic is mobile."]

We help [EDIT: type of company] fix exactly this. For [EDIT: similar client], it meant [EDIT: one concrete, true result].

Worth a 15-minute call to see if the same applies to {{company|your team}}?

[EDIT: your name]
[EDIT: agency name]

Email 2: the useful detail · 3 business days later

Hi {{first_name|there}},

One more thing I noticed: [EDIT: a second, smaller observation or a quick fix they can make themselves].

Happy to share the other two or three things I'd change. Should I send them over?

Email 3: the proof · 4 business days later

Hi {{first_name|there}},

Short example of how this went for [EDIT: similar client]: [EDIT: the situation, what you changed, and the result, in two sentences].

If this is on your list for this quarter, I can walk you through it.

Email 4: the polite close · 7 business days later

Hi {{first_name|there}},

I don't want to keep filling your inbox. Should I stop reaching out about [EDIT: topic], or is someone else at {{company|your company}} the right person?

Thanks either way.

First email

Subject: {{company|your site}} on page 2 for [EDIT: keyword]

Hi {{first_name|there}},

{{company|Your site}} ranks around position [EDIT: 11-20] for "[EDIT: keyword]", which [EDIT: why it matters, e.g. "is the term your competitors' booking pages rank for"].

Moving from page two to the top five is usually [EDIT: the specific fix, e.g. "internal links and a rewritten title"], not new content.

Want me to send the three changes I'd make first?

Follow-up · 3 business days later

Hi {{first_name|there}}, here's the first one for free: [EDIT: one concrete change]. Should I send the other two?

First email

Subject: your contact form on mobile

Hi {{first_name|there}},

I tried to [EDIT: action, e.g. "book a consultation"] on {{company|your}} website from my phone, and [EDIT: what went wrong, e.g. "the form button sits under the chat widget"].

It's a small fix, but it's likely costing you enquiries. I can send a 30-second screen recording of the issue and how I'd fix it. Interested?

Follow-up · 3 business days later

Hi {{first_name|there}}, still happy to send that recording. Takes a minute to watch. Should I?

First email

Subject: {{company|your}} [EDIT: role title] role

Hi {{first_name|there}},

I saw {{company|your team}} has been hiring a [EDIT: role title] since [EDIT: month]. Roles like this usually take [EDIT: your honest average] to fill in [EDIT: location or market].

We place [EDIT: role type] with [EDIT: type of company]. I have [EDIT: number] candidates who match the brief and are open to a move now.

Want me to send anonymized profiles?

Follow-up · 2 business days later

Hi {{first_name|there}}, is the [EDIT: role title] role still open? If so, I can send two profiles today.

First email

Subject: your "[EDIT: ad headline]" ad

Hi {{first_name|there}},

I came across {{company|your}} ad "[EDIT: ad headline]". It sends people to [EDIT: landing page], which [EDIT: the problem, e.g. "asks for 9 form fields before showing a price"].

Matching the page to the ad's promise is usually the quickest win in paid search. I can send a short mock-up of the change. Worth a look?

Follow-up · 3 business days later

Hi {{first_name|there}}, quick nudge on the mock-up for your [EDIT: ad] landing page. Want it?